The Industry
An unparalleled business model for an exciting venture
Everything about the Paradox Museum is different, and this includes how we do business. We create experiences that make people think outside the box and memories that last a lifetime. From the inside out, we work strategically and holistically, aiming to become the largest private museum brand in the world.
Experiential entertainment is growing fast globally!
$35B
This is how much the Location-Based Experiential Entertainment is projected to reach by 2030
75%
of millennials spend money on experiences over goods
30
Paradox Museum Locations by end of 2026
10M
visitors globally by 2030
It’s in our DNA
So much more than a Franchise
At the Paradox Museum, nothing makes sense—and yet everything is undeniably real. Especially the human connections we create. That’s what makes Paradox truly unique, and it’s the secret to every successful partnership. Here, you’re not just a franchisee—you’re a vital part of something bigger, a co-creator of the extraordinary.
PRESS ABOUT PARADOX MUSEUM
Paradox Museum Barcelona offers a shift in perspective when looking at the world, as nothing here is what it seems. All with the goal of having fun and feeling inspired.
Paradox Museum Paris is an unusual and fun course dedicated to illusions, tested and approved by the editors. An XXL playground that should appeal to the whole family.
Paradox Museum Paris is the art of playing with our senses. 90 unusual, playful and sometimes unsettling experiences.
Expect the unexpected at the Paradox Museum in London. Combining science, art and psychology, this is a captivating and educational experience for children of all ages.
The Paradox Museum in London does indeed have a mind-boggling aspect.
Success Stories
Each location is custom-designed from the ground up, blending innovative concepts with local character. The result is a one-of-a-kind experience that challenges perceptions and invites visitors to see the world differently.
In Our Partners’ Words
Real stories from the people who have joined us in building and growing the Paradox Museum brand worldwide.
As the franchisees of Paradox Museum Helsinki, we’re incredibly excited about the amazing start we’ve had since opening. The museum has quickly become a lively new addition to the heart of Helsinki, bringing fresh energy to the city center and drawing in visitors of all kinds.
Working with Paradox HQ has been not only smooth and enjoyable but also fast-moving and inspiring. Thanks to our shared values and clear goals, we’ve been able to hit the ground running.
The response so far has gone above and beyond anything we expected – it’s been truly rewarding to see how much people are enjoying the experience.
Super proud to have introduced the first ever Paradox Museum to our Planet in Oslo.
With 8 fantastic locations after the first year, not only are we the fastest growing brand in our sector, but in parallel we are defining the future of edutainment with our global R&D team, continuously evolving our unique concept deeply rooted in sciences.
At Paradox potentials are infinite!
Right from the first contact with Paradox, I felt their desire to build places where joy and knowledge were at the center. That we in Stockholm had the privilege of being one of the first to have the joy of opening up paradox was a journey we made together. The fact that we also managed to become part of Stockholm’s entertainment and culture scene very quickly was proof of our hard work.
We are very excited to be expanding the Paradox concept and brand into North America and France and to be sharing this innovative, fun and learning experience with millions of customers across the regions.